Google Keyword Planner
Google Keyword Planner is a free tool that shows the predicted amount of search for any keyword or phrase and helps you find other words associated with your keyword. Google has an extensive database of all requests made. Using the Keyword Planner tool, you can get information about the number of requests for your specific keyword. You can also segment the data by geography, which is especially useful if you sell on Amazon in England or in some other country.
To access the Google Keyword Planner, you need to create a free AdWords account. You do not need to conduct any active advertising campaigns or spend money. Once you create an account, you will have access to the Keyword Planner located under the Tools panel:
There are several useful ways to find relevant keywords using the Google Keyword Planner.
Let's look at some of the tools and strategies for finding such keywords!
Start With The Main Keywords
If you have already asked several main keywords, or "keyword key terms", you can start browsing other keywords that may be helpful to you. The strategy is to start with the main keywords, such as "training gloves," and then narrow the search to more specialized "long-tailed" keywords that people make queries, such as "leather gloves for training ", Or" blue gloves for training ".
Keywords (by relevance): the screenshot shows a list of keywords related to the keywords you entered, in this case, we are talking about "gloves for training".
The average number of requests per month: although the actual amount of search on Amazon Keyword Tool will be different from what you see in Google Keyword Planner, in general, the volume will be relatively the same. This will help you prioritize keywords and determine which keywords bring you the most traffic on Amazon.
Competition and Alleged Betting: These columns are mainly used to conduct an Adwords advertising campaign, and are not so important in creating an optimized listing of products on Amazon. However, if you have your own website other than Amazon, and you want to attract paid traffic to your page, these columns can provide you valuable information. Go to your competitor's landing page
If you want to get an idea of some of the keywords targeted by your competitors, you can go to their landing page. If you are not sure which keywords you need to search for, you can first search for sites of your competitors. So, list any relevant competitive products in the search box and let Google do the rest.
For example, if we specify all the same "workout gloves" in the Google search box, which sites will be in the top of the results of organic issuance? Apparently, the site Walmart tops the list of organic results, so I just enter the URL in Google's "scheduler", more precisely in the line located in the "Landing page" block.